Once a year do I update my guide to the best people and places to get good, solid, reliable email marketing information from.
This is not exclusive.There are so many great email marketing resources online right now that the final reduction is necessarily subjective. ultimately, is a selection of personal favorites based on ten years of watching the space.
Please feel free to link your Favorites in the comments, of course ...If there are enough, you can publish a "reader's tips" follow-up post.
1. Media Post's Email Insider t is probably my favorite multimedia site, hosting various excellent columns written by experts with a strong background in the field.
If I had to call on top of each column, I will go for Loren McDonald ' s, which probably is how to think about and use email marketing.
2. letters ClickZ was since the first marketing media websites to publish a marketing email column have five, now has many long-time industry stalwarts.
Everything is good value, but especially my favorites is anything written by Derek Harding, Ed Heinrich, Stephanie Miller or problematic DIMM Jenkins.
3. MarketingProfs offers many great resources, but the e-mail newsletter "Get to the point: email marketing" may be preferable. Receive summaries or email marketing articles on the main site, plus notes helpful posts from other sources.The summaries are often better than the original articles.
4. Other broader marketing sites with useful email marketing modules include Econsultancy and eMarketing & Commerce.
5. iMedia Connection has slipped my personal rankings or sooner, but you can find more good stuff from the regulars email as Wendy Roth, Chris Marriott, and others.Caution articles from Dylan Boyd.
Marketing Sherpa group Email Marketing Benchmark Guide has achieved iconic status in the industry. main site Sherpa group is also a good source of case studies and other reports.
Emailstatcenter.com website is the place to start looking for public stats. Is the strategy of problematic DIMM Jenkins (mentioned above).
[SIMEiWSII page lists 30 + sources of email marketing data and benchmarks]
Look for studies published by ExactTarget. Morgan Stewart is one of the few experts out there with an understanding of the email, a wider range of marketing channels and statistical analysis. I blog.
There are hundreds of relevant blogs/newsletters out there, but the following account for most of the links I have through my Google Reader.
Keep in mind that many of the following provides several ways to access the content (feed, email, Twitter, etc.)
The guide of Email Jim Ducharme make a great job of highlighting the best of the web marketing email by phone daily roundup. site also a great source of service alerts and email radio hosts.White Chad operates email official blog that is a super public source of insight into what the big retailers are doing with their MailChimp blog emails.often comes with great ideas and stats.eROI Dylan Boyd has a super perspective on email marketing in a broader context, he brings us through The Email Wars.The Bronto, bloggers impresses with the concerted effort to bring information useful to the community, without publicity. Probably one of the best around blog Blue Sky Factory.stands out because the people there are also very clued in social media and their implications for email and because it has DJ Waldow, social superhero.three focused design blogs to throw your: Smith-Harmon (lots of examples with comment), style campaign (very detailed focus mobile design) and Campaign Monitor (chock full of useful mail resource plan); Please check this post for lots more top design sources.Deliverability blogs are listed here (my favorite is the Word to the Wise, which is about as objective as I receive online).ideas Inbox AWeber is very educational and useful for small businesses (see also below).J-P De Clerck writes wisely and regular social media, email and the linkages between the two social Email marketing and Conversionation.Experian CheetahMail's blog has caught my attention recently. one of the contributors is Jordan Lane, which also has a good blog in Alchemy Worx emailmoxie.com.the newsletter takes common themes and offers a new perspective or tips that everyone that this contest was true.Most of the resources listed above are for individuals who work regularly with email marketing. Here I would like to highlight some resources facing small firms and those dealing periodically with email marketing ...
If you write an e-mail newsletter and haven't read articles by Michael Katz, you need to do.Janine Popick's blog posts at vertical Response receives a focus on small enterprises and go beyond the mechanics of email marketing to cover other business aspects relating to the "small" emailer.constant contact has a huge user base: small businesses see the Learning Center for blog posts, articles, webinars, etc.Most of the names scattered throughout this post deserves follows from Twitter; However, I would like to see a few extra Folk who stand out for their excellent spreader of useful information or that don't fit some of the other categories.
Good info distributors:
John Chester, Shannon Holato, Andy Thorpe, Jordie van Rijn, Remy Bergsma, Email Institute, The Email Wizard, Chris Donald, J-P De Clerck, newzapp, Noah Fournier, Fred Tabsharani, Scott Hardigree …
Andrew Kordek, Scott Cohen and robinteractive is three active twitterers client side of the equation: always have a good prospect, since most content producers are vendors in this space.
(I'm sure I've forgotten many large Twitter accounts to follow: reminds me in comments!)
Finally, the marketer's Email Club is probably the biggest networking site out there for email marketers and includes a forum and many other useful resources. was founded by the wonderful Tamara Gielen.
Now about your suggestions ...
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