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...what exactly are Keywords?








QUESTION
What is a keyword?

ANSWER
A keyword is the phrase that we type
into Google (or any search engine)
when looking for something in particular.





For example -

- if you wanted a better mortgage deal, you might type in ‘mortgage rates’. In this case mortgage rates is a keyword. If you wanted to get better at golf, you might type in 'improve my golf swing'. In this case, improve my golf swing is a keyword.

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